Europe’s ambition to build a competitive low-carbon hydrogen market faces a complex mix of economic, regulatory, and infrastructure challenges. Despite strong political targets and technological readiness, progress remains slow due to high production costs, fragmented support schemes, underdeveloped infrastructure, and weak market demand.

This presentation examines how innovative business model approaches can unlock the scale-up of green hydrogen by addressing these structural barriers. Drawing on recent market analyses and cost benchmarking, it assesses the competitiveness of green hydrogen across domestic and imported supply routes, identifying key drivers of cost reduction and economic viability, and explores how different ownership structures, integration strategies, and investment models can mitigate risks and enhance project bankability across the hydrogen value chain.

Attendees will gain insights into:

• The economic landscape and market dynamics of green hydrogen in Europe.
• The key barriers impeding hydrogen scale-up in Europe and their interdependencies.
• Comparative hydrogen production cost dynamics of domestic versus imported hydrogen supply routes.
• Emerging business model archetypes and their potential to accelerate deployment.
• Policy and financial levers needed to bridge cost and demand gaps and support market scale-up.